Designation: SEO Executive(Digital Marketing)
Experience : Fresher
Monitor, track, and report on paid search metrics, including trend analysis.
Provide support for search engine optimization recommendations.
Interact with copywriter and web service manager to optimize copy and landing pages for Search Engine Marketing.
Provide ad-hoc support for the Search Engine Marketing team including:
Set up of new campaigns
Should know about On-page and Off-page.
Assist in Keyword discovery and expansion
Top keywords raking by category
ROI by Campaign, Site, and Category
Research and analyze competitor advertising links Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
Create the necessary technical architecture
Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic
Back link strategy and implementation
Directory submissions and revisions
Internal link optimization
SEO technical analysis and evaluation
Key phrase research
Stay up to date on the latest industry developments